Director of Integrated and Broad-Based Fundraising

Job Type: Full-Time
Direct Report: Chief Development Officer
FLSA Status: Exempt

Located in Randleman, NC, Victory Junction is a camp for children with serious illnesses and chronic medical conditions. Annually, Victory Junction delivers over 10,000 camp experiences through on-site and off-site programming. Because of the generosity of our donors, all these experiences are delivered at no cost to families! The strength of Victory Junction’s integrated and broad-based fundraising campaign is vital for fundraising success and fundraising success is paramount for delivering camp experiences.

Roles and Responsibilities
Coordinating multiple solicitation and communication strategies, channels, and tools, the Director of Integrated and Broad-Based Fundraising is primarily responsible for creating strategy and activating Victory Junction’s broad-based solicitations campaigns and broad-based fundraising communications for the purposes of fundraising success.

Using a consistent multi-media and omni-channel approach to identify, solicit, acquire, retain, and upgrade donors who give annually, the Director of Integrated and Broad-Based Fundraising will

work with development colleagues and across departments (specifically the Marketing department) to support overall organizational fundraising, cultivation, and stewardship strategies,
be expected to discover giving trends and patterns – leveraging that information to tell stories, inform future strategies, and move donors through the engagement and fundraising cycle,
strengthen the donor acknowledgement and stewardship process, and
will be a contributor to overall development strategies to support institutional fundraising goals.

The Director of Integrated and Broad-Based Fundraising will also be responsible for

developing digital, print and web-based strategies and content for targeted fundraising campaigns,
creating shared team schedules and production calendars,
working with the Chief Development Officer (CDO) (and Development team) and Director of Marketing and Communications (DMC) (and Marketing team) to create cross-functional, inter-departmental opportunities that drive and enhance broad-based solicitations and fundraising communications through digital and print strategies,
working with the DMC to create advertising campaigns for print and digital mediums, social media and Google Ads,
assisting with social media content creation for the purposes of fundraising, cultivation and stewardship,
generating content for monthly electronic newsletters,
using Raiser’s Edge, intermediaries, and any other ancillary tools, to manage broad-based annual giving appeals,
managing a budget for all collaterals and plans related to broad-based annual fund solicitations, acknowledgment, and some stewardship,
contributing to the Development Office annual strategic planning process,
sharing oversight of the annual report to donors,
attending, and assisting with, fundraising events, camp activities and tours as needed,
staying current on trends in broad-based appeals, and
other duties as assigned by the Chief Development Officer.

Priority Consideration
Priority consideration for success will be given to candidates who are innovative and who are strong writers. A writing sample is required. The successful candidate must

have previous nonprofit, fundraising experience – including 5+ years of increasing responsibility in a development office in the fundraising field (specifically with broad-based appeals),
possess strong knowledgebase of annual giving programs and trends,
be able to work independently, and as directed, with achieved success in a team environment,
use discretion and maintain high levels of confidentiality and professionalism,
have strong donor-centered communication skills,
have demonstrated strong verbal and written skills,
have experience with Blackbaud/Raiser’s Edge database and NXT,
have experience with fundraising intermediaries, workplace giving and matching gift platforms,
have strong organization and planning skills and be detail oriented with the ability to coordinate multiple donor moves management plans and multi-media, omni-channel fundraising campaigns, and
be available to travel, as necessary.

Victory Junction works in the Microsoft environment and a working knowledge of products related to Office 365 is required. The physical development office environment is an open floor plan and noise level is moderate.

Please submit cover letter and resume to Frances Beasley, Chief Development Officer, at fbeasley@victoryjunction.org.